Sample Outreach Email

The following email copy offers ideas and language you can use as part of your outreach for Include A Charity Week. Feel free to copy, paste or adjust as you see fit for your organisation as you communicate about your involvement with Include A Charity.

 ____________________________________________________________

SAMPLE SUBJECT LINE: Create Your Legacy, Include [CHARITY NAME]

Dear __________,

From 6 September to 12 September 2015, [CHARITY NAME] is part of a call to action that has the power to transform the good we do – and you’re the key to making it happen!

6 September kicks off Include A Charity Week — a time when Kiwis are encouraged to leave a gift in their will, after remembering family and friends, to their favourite charities.

If you would like to leave a legacy to us, your gift, regardless of size, will help us tackle [ISSUE] and continue to [CHARITY OBJECTIVE]. By leaving your legacy in this way, you’re ensuring something of yourself will live on for many years to come.

Get Started
Updating or creating a will is simple. The steps are outlined on the Include A Charity website or you may wish to speak to [CHARITY STAFF NAME] at [PHONE NUMBER] and [EMAIL].

You are a treasured supporter and we thank you for all you have done for us.

Best wishes,

[CEO ELECTRONIC SIGNATURE]
[CEO NAME]